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Chapter 6 [Sellers] Pricing 
Pricing is usually the hardest part of selling. It is
easy when you use the NonBinding Auction Method. The beauty of the
NonBinding Auction Method is that you never price your home at
all. Instead, you allow buyers to price it for you.
Starting
Price.
Do not guess the starting price! The starting price should
be at least 50% lower than the price you are hoping to
get. You will not obtain the price you show in your ad, no matter
what it is. The market will conclude the fair price for every
property offered for sale and that fair price will be far above the
starting price.
Don't take any risks; let the market set the price!

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