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Chapter 6 [Listing Agent]
Get Ready
Staging
Prepare Documents
Staging
Staging is the process of "Setting the Stage" to
sell the house in the shortest period for the highest
price.
Staging your listing has its benefits...
- Your listing is transformed into a Model Home.
- Your listing will be unique.
- Your listing will overshadow the competition.
- Buyers will be assured knowing the house has been well
maintained.
- Buyers will have a pleasant, unobstructed experience.
- Buyers will feel good about their investment.
- Buyers can envision their family living in the house.
A staged house is more marketable and appeals to more
people.
You should recommend a local staging company or give a "Do-It-
Yourself Home Staging Kit" to all of your clients.
Do-It-Yourself
Home Staging KIT www.StagedHomes.com
If you are not offering Do-It-Yourself Home Staging KIT, you
should give your clients some guidance and recommendations.
See the example below:
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How To Prepare Your Home For Sale.
In preparing your home for sale, consider:
- How much should you spend to prepare your home for sale?
- exterior and curb appeal
- interior appeal
Before putting your home on the market, take as much time as
necessary (and as little money as possible) to maximize its exterior
and interior appeal.
How Much Should You Spend to Prepare Your Home for
Sale?
In preparing your home for the market, spend as little money as
possible. A brand new roof will impress buyers, but they are not
likely to give you enough extra money to pay for it. There is a big
difference between making minor and inexpensive polishes and
touch-ups to your house, such as putting new knobs on cabinets and a
fresh coat of neutral paint in the living room, and doing extensive
and costly renovations, like installing a new kitchen.
Maximizing Exterior and Curb Appeal
When preparing to put your home up for sale, your first concern
is the home's exterior. If the outside, or "curb appeal" looks good,
people will more than likely want to see what is on the inside.
Here are some tips to enhance your home’s exterior and curb
appeal to buyers:
- Keep the lawn edged, cut and watered.
- Regularly trim hedges and weed lawns and flowerbeds.
- Be sure your front door area has a "Welcome" feeling.
- Paint the front door.
- In spring and summer, add a couple of pots of showy annuals
near your front entrance.
- In snowy areas, keep walks neatly cleared of snow and ice.
- Check foundation, steps, walkways, walls and patios for cracks
and deterioration, and fix any problem areas.
- Remove and repaint any peeling paint on doors and windows.
- Clean and align gutters.
- Inspect and clean the chimney.
- Repair and replace loose or damaged roof shingles.
- Repair and repaint loose siding and caulking.
- Reseal old asphalt.
- Keep the garage door closed.
- Store RVs and old cars elsewhere while the house is on the
market.
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Maximizing Interior Appeal
You want your home to look as spacious, bright and clean as
possible. In addition, the home should look neutral – without many
of your personal and sentimental objects - so buyers can begin to
imagine living there.
Here are some tips to enhance your home’s interior appeal to
buyers:
- Give every room in the house a thorough cleaning and remove
all clutter. This alone will make your house appear bigger and
brighter. Some homeowners with crowded rooms actually rent
storage units and move half their furniture out, creating a
sleeker, and more spacious look.
- Remove the less frequently used and even daily-used items from
kitchen counters, closets, basement and attic to make these areas
more inviting.
- Make sure that tabletops, dressers and closets are free of
clutter.
- Pay special attention to the kitchen and bathrooms: they
should look as modern, bright and fresh as possible. It is
essential for them to be clean and odor free.
- Repair dripping faucets and showerheads.
- Buy showy new towels for the bathroom, and put them out only
for Open House.
- Spruce up a kitchen in need of major remodeling by installing
new curtains and cabinet knobs, or applying a fresh coat of
neutral paint.
- Clean walls and doors of smudges and scuff marks.
- If necessary, repaint dingy, soiled or strongly colored walls
with a neutral shade of paint, such as off-white or beige. The
same neutral scheme can be applied to carpets and linoleum.
- Check for cracks, leaks and signs of dampness in the attic and
basement, and fix any problem areas.
- Seal basement walls if there are any signs of dampness or
leakage.
- Repair cracks, holes or damage to plaster, wallboard,
wallpaper, paint and tiles.
- Replace broken or cracked windowpanes, moldings and other
woodwork.
- Inspect and repair the plumbing, heating, cooling and alarm
systems.
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Prepare Documents
You should have all
documents ready before you start showing the property.
These documents will help
buyers make educated decisions about the value of the property. If
everything is prepared and disclosed upfront, there is nothing to
negotiate. You can expect to receive clean offers with no
conditions.
Documents required:
- Property Information Statement
- Deed/Title
- Mortgage documents
- Assessment Notice
- Property tax bill
- Insurance
- Inspection Certificate
- Guaranties and Warranties (fixtures,
chattels)
- Hydro bills (for last 12
months)
- Gas bills (for last 12
months)
For Income Properties
include:
- Fire Marshall Certificate
- Hydro Inspection Certificate
- Environmental Study Certificate
- Rent Roll with names of tenants,
actual rents and security deposits
- Income and Expense
information
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